Top 4 Digital Marketing Trends of The Year

The industry of digital marketing is erratic, volatile and impulsive. The moment you start to think that you have almost mastered the different techniques, some newer strategy comes up that is completely unknown to you. Keeping up with this constantly changing industry is indeed a tedious task and it’s even more difficult to find a balance in between. However, there is a smart way to find that balance.

In order to do that you need to recognize the ongoing market trends and settle on an actionable strategy. After that you have to take the measurable movement forward in a consistent pace in order to achieve success.

Here are some such strategies keeping which in mind will help you survive in the digital marketing industry successfully –

Focus on mobile, solely on mobile – In the present time it really won’t be an understatement to say that mobile dominates. The importance of mobile optimization, mobile conversions, mobile ubiquity and mobile search is what determines the actions and strategies that the digital marketers need to follow. The ease of using mobile devices and the addiction of people to these devices clearly define the fixtures of the current marketing era. This is why you should never forget the fact that mobile is the method to reach the mass and therefore it should be an all-time priority.

New modes of payment are becoming popular – With the advent and popularity of different payment methods like EVM credit cards, the public is interested to check out the new options and experience something different when it comes to make online payment for something. This new trend is surely going to have a positive effect on the e-commerce sites as well as other sites that involve online payment. However, you should always keep this in mind that privacy issue is an all-time concern and it’s the responsibility of the digital marketers to educate, coach and reassure the customers through the process of transition.

Paid advertising has to go a long way – No matter whether or not this goes in your favour, you will have to pay for the advertising spots. While the conventional method of paid advertisement, PPC or Pay per Click has lost its popularity or effectiveness over time, a lot of alternative forms of paid advertising are replacing it. Both organic and paid advertisements are gradually entering the market, indicating a trend that is growing at its own pace.

The role of content creators become all the more significant – No matter whether you prefer to post articles, blog posts or web 2.0, the expertise and skill of the content creators are surely going to determine the future prospects of your brand. In fact, content is considered to be so essential for successful digital marketing that you just can’t dismiss it as a trend. After all it’s the voice of your brand that gets reflected through the content that you publish. This is why the role of content developers gets all the more important.

These are the four significant trends of digital marketing of 2015.

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Which Is The Best Enterprise Document Management Software For Your Business?

In the present scenario the goal of each and every business is to ensure the best possible user experience for all their customers, and one of the most effective ways to do that is to ensure a systematic work process. Using an enterprise document management software is the best possible solution for ensuring a systematic office automation. There are different businesses that cater to different industries and as a result of that, the requirement varies widely from an organization to another. If you are planning to set up a paperless office then opting for a document management software is a must do for you. If you are not being able to determine the best enterprise document management software, here is a list of some of the best software that you can take a look at –

• RicohDocs – RicohDocs is one of the most popular document management software of the present time. If you are thinking of turning your physical office into a paperless one, RicohDocs might turn out to be the best enterprise document management system for your organization. Right from protecting all your important documents from getting lost eternally to manage all the essential information, related to your business, RicohDocs helps you do everything efficiently. Let’s take a look at some of the core features of this advanced software -

• It’s completely customizable and you can ask for specific features that are most relevant for your business. 
• This software has been developed following a modular approach so that you can choose and pay for only the services that you would use. 
• This software is absolutely easy to use and configure. Features like drag and drop workflows helps you automate the entire business process without any difficulty, while features like OCR helps you find a stored document with absolute ease. 

• FileHold – This is a modern software that features a self-hosted document management system. This software is most relevant for businesses that make use of Windows computers since this software appears and works in a way that many people are used to. The software has been designed in a way to have the similar file structure as that of like Windows Explorer and this makes the process of grasping absolutely easy. It’s absolutely simple to file and store documents using this system. It’s also simple to find a specific document right when you need it. Quite interestingly, this software provides the users with all the features that are usually expected from a document management system. Some of these include multiple remote access options, different types of collaboration tools and countless security restrictions.

Apart from these, LogicalDoc, eFileCabinet, Dokmee Online and PinPoint are some of the best document management software that most businesses use. Make sure you check out the features of a couple of software before choosing one for your business. Different software come with different range of features and this is why it’s essential to select the right software for your business in order to reap the maximum possible benefits. 

Why Disaster Recovery on Cloud is So Important?

While cloud computing is a concept that almost all business owners, associated with the IT industry, are familiar with, disaster recovery in cloud is relatively a new concept. Like all other technology trends, there is a lot of buzz about this new phenomenon. While cloud computing helps small and medium enterprises to conduct business in a secure environment, the disaster recovery feature ensures that all their valuable data are never lost. Disaster recovery is an alternative solution for businesses that are not able to afford costly cloud computing solutions. 

Basically, cloud disaster recovery is a special type of disaster recovery solution that is done by maintaining certain copies of enterprise data in a secure storage environment. This is considered to be one of the most effective security measures for storing data that are valuable to a company. By opting for a feature like disaster recovery in cloud, companies don’t need to have huge space in the data centres. They also don’t need to maintain state of the art IT infrastructures or hire highly qualified IT resources. This helps them cut costs to a great extent. This enables small and medium business owners to deploy different disaster recovery options, something that only large scale enterprises could invest in, earlier. 

How can it help your business?

Cloud disaster recovery is quite a suitable plan, especially for those companies that want to reduce the expenditure. The utility storage model that is followed in this plan is quite affordable for small or medium scale companies. Moreover, the requirement for other infrastructure like data centre space is reduced to a great extent.

There are a number of benefits of opting for this plan. Here are some of those – 

Reduced TCO – One of the major benefits of opting for cloud DR is that you can save a lot from the total ownership cost (TCO) and use that saved money in other areas of your business. Since the capital expense is almost zero and the subscription pricing is also predictable, you can keep the total expenditure at check.

Improved security for data – Cloud disaster recovery ensures that all your crucial data are protected and you can recover those, whenever needed. Since this model follows industry leading security as well as encryption practices, cloud based data is absolutely secure. 

Easy to use – One of the major advantages of cloud disaster recovery is that it’s quite easy to use. These models are designed in a way that you can use the feature with ease. Simple web based management and easy user interfaces are the key features of this model. Most importantly, this model uses light weight agent for syncing the data to cloud. This ensures there is minimum possible maintenance that you have to worry about. 

These are some of the key benefits of opting for cloud based disaster recovery solutions. If you want to ensure a secure cloud environment for your business and won’t like to lose all those crucial data, this is the service that you should opt for.

Article Source: http://www.apsense.com/article/disaster-recovery-in-cloud-what-it-means-and-why-its-important.html

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Why Should Choose A Managed IT Service Provider?

If you are running a business, you must have felt the necessity of a reliable and secure IT service so that you can continue with your business seamlessly. Over the past few years, managed IT services have become extremely popular among business owners and there are significant reasons behind such a trend. With the global economic environment becoming more and more competitive, all business owners are focusing on improving the IT operations. There is no doubt about the fact that a cost effective and improved IT environment helps you run your business smoothly. 

You may come across many business owners who are not that interested to hire a managed IT support service. This is mainly because they don’t want to allow an outside vendor to handle the IT operations. Most of the time business owners think that they might have to compromise with the security or lose control over the operations due to the interference of outside agents. However, business owners should keep in mind that hiring a managed IT service provider doesn’t always mean complete surrender of the infrastructure to an outside vendor. It’s customary of an IT support vendor to act as an extension of the client. If you are going to hire a managed IT service, make sure the agent allows you to review the key metrics and the system at any point of time.

If you are not sure whether or not you should move to a managed IT service model, here are some reasons that you should consider – 

• Control costs better – Maintaining the infrastructure of your business properly is one of the most important tasks and if you are going to recruit a full-time IT professional, it will cost you a lot. On the other hand, a third party IT services provider will be responsible for all the daily operations and you can get the job done at a considerably low rate. They will also ensure that the entire IT infrastructure is maintained according to the best possible industry standards and completely fine-tuned. Moreover, you will be able to access a team of efficient members at a much lower cost than what you would have to pay for hiring a full time IT staff.  
• Minimize the risks of downtime – While running a business, you must maintain a balance between the advancement of technology and the on growing demands of your businesses. No matter whichever industry you are dealing in you must ensure that the risks of downtime are minimized. Whether you are catering to the manufacturing industry, the health care industry or the finance or insurance industry, you would definitely try to minimize the downtime. If the hardware or the application stops working properly, it can cause a lot of damage to your business.  With a managed IT service you can avoid these issues.

These are some of the major benefits that you are going to enjoy by moving to a managed IT service. Apart from these, you will also be able to plan your budget effectively, allocate your resources and build a reliable or predictable budget for supporting your IT assets.

Article Source: http://www.mytechlogy.com/IT-blogs/8255/why-should-you-move-to-a-managed-it-service-model/#.VZESWPmqqko

Do Blog on Trending Topics to Get Noticed and Get ranked

Everyone has their own blogging style but to get noticed and get ranked in search engine it is best to write on trending topics. People searching for the term which is in term will find you easily which increase your engagement and your ranking too.  As more and more people are writing their blogs and so competition is here. And to entice your audience it is necessary to keep writing on trending topics and share it on your network.

And it is up to you how to track or choose new and trending topics. Here’s a list of some resources that may help you to find the trending topic, so choose the one which lies into your niche and serve your purpose:

• Twitter tool: You may track hot trends with the help of twitter tool such as WhatTheTrend, Trendsmap, Twend.it, twee.co etc. 

• Bottlenose: Look into bottlenose, it provides trending data/topic on social media platforms in real time. You can easily use the free search feature of bottlenose to find out what is popular on various social media networks. You can type your topic/term to search your relevant topics or can also choose among the list of #keywords or #topics provided. 

• Google Trends: Google trend is such a wonderful tool to discover trending topics under the Trending Now section.  You can also customize your search according to the people/country. Google Trends visualizer is also a great way to discover new trendy search terms.

• Social Networks: Social media platforms such as twitter and facebook can also be used to find out trendy topics to write blog post. You may discover most hot trendy terms via such platforms across the globe. Use Twitter trends and facebook hashtag to discover the trend.

• Customer Questions: You can write blog post on your customer questions, as it may possible some others may also have the same question and hence they will get their answer and your blog post will get noticed.

• Blogs in Your Niche: Get ideas from others blog in your niche and write you own words on the topic, don’t copy or ripping off other’s data it will spam your blog/post. Give your own ideas, suggestion, examples which supports your thoughts.

• Questions & Answers: Get ideas to write on various topics from several questions and answers website/portals like yahoo answers, Quora etc. 

• Topssy: Topssy is another great tool to search trending topics to write on. You can directly type your term in the search bar to find the popular topics. Default search provides links and images for your searched topic which are trending in twitter. You can adjust/filter the search based on time, type of search and type of network. And can also get alerts through email or RSS feed.

• Blog Comments: Comments on popular blogs can also help us to find topics to write upon. 

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whatever products or services you are offering as a company will need loads of efforts to generate lead and to process your sales. Understanding of basic SEO techniques can help you to increase your sales and also to improve your popularity on the web. A professional can hepl you to bring such amazing changes. Knowledge of keywords and their usage will bring your website/blog on the top of search engine. Brand awareness and popularity is one of the factor among several other factors considered while conductiong SEO process.

Read more to know how basic SEO techniques can hepl you to make huge difference to your sales

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